Highly motivated and self-directed leader with 8-years experience in traditional and high-tech environments with an emphasis on infrastructure improvement and management, Information Technology (IT), marketing and analytic support.
A gifted writer with over 4-years experience writing for daily newspapers and television. Communication mastery, including speaking, writing, negotiation, sales and marketing.
Rockwood Homes
(May 2005 to Present)
*Responsible for coordinated management of multiple related marketing and communication projects directed toward strategic business objectives
*Build credibility, establish rapport, and maintain communication at multiple levels, including prospective clients, current clients, employees and vendors.
*Responsible to deliver sales presentations and close sales in highly competitive environment
*Managed relentless multi-year marketing campaigns in highly competitive industry.
*Maintain continuous alignment of projects with strategic business objectives, and make recommendations to modify programs to enhance effectiveness toward the business result or strategic intent. Present periodic dashboard reports on current program, future opportunities & client issues
*Coach, mentor and lead personnel within a team environment
Specific achievements: $12-million year average sales / Awards for top sales volume / Numerous marketing innovations in direct mail, online, sales presentations, video ads, autoresponders, online courses, educational publications / IT innovations including CRM driven websites, lead generation and web 2.0 lead incubation / Successfully delivered hundreds of presentations – resulting in millions of dollars in revenue.
_________________________________
60MinuteLoanModification.com
& CreditCardCure.com
*Responsible for business concept creation & development, including long-term planning, strategy and market positioning
*Created products and produced content: Wrote and published 60-Minute Loan Modification book & Credit Card Cure book, wrote sales copy for websites, wrote 6-month email auto-responder campaigns, wrote additional ‘bonus’ ebooks, wrote scripts for hundreds video sales messages. Created and produced online ‘semester’ consisting of a 35 original recorded video lessons and written educational material.
*Manage all aspects of business operations, from online payment processing to product creation to advertising to social media management, content syndication, website creation to personal hiring, training and management
*Lead IT development: web development (front/back-end), customer service tracking, sales funnel creation / monitoring, e-commerce, merchant account(s), lead management and incubation
*Hire and manage off-shore support team of web designers, customer support, book and CD publishing facilities, fulfillment houses, seo, transcription and assistants
*Integrate web 2.0 & Social Media management: Video sharing sites, social networks, article networks.
*Coordinate content creation & distribution & promotion: thousands of videos, articles, podcasts, blog posts, backlinks, web 2.0 account creation and interlinking
*Responsible for membership website development that includes purchase and billing integration, product fulfillment (physical and digital), granular online content release, upsell / downsell options, email marketing 2.0.
Specific achievements: Built $90,000-valued web properties from scratch / Infusionsoft CRM integration incl. direct mail, email marketing, merchant account, ecommerce, website membership integration, physical & digital product fulfillment with each company / Waged successful multi-year SEO war in one of the most competitive markets online / Identified and developed several spin-off businesses
_________________________________
Mia’s Home: Children, Families and the Housing Crisis (2009)
*Creator and writer of a groundbreaking illustrated book for families impacted by the housing crisis. Distributed by Ingrim books on Amazon.com
*Product goals: (1) Promote issue awareness (2) Legitimizing agent in sales efforts to distressed homeowners (3) Establish personal expertise to leverage for business.
_________________________________
WNET/Channel 13 NYC
( Aug.2000 to 2005)
*Manage production of news segments to air weekly on PBS affiliates nationwide for groundbreaking news program Religion & Ethics NewsWeekly based in Washington, D.C.
*Responsible for covering events of national and international significance, interpreting and synthesizing those events and presenting those events to American people within the inherent budget, time and visual constraints of television news
*Manage major projects involving months of video shoots, dozens of personal, travel, high profile interviewees, including senior government officials, celebrities, top business and non-profit leaders.
*Responsible for news reporting, script writing, managing video production and online video compression and distribution
Managed creation of educational materials targeting schools, including Video CD-ROMs, videotape series, DVDs and online videos
_________________________________
RNS News Service
(Feb.1999 to 2000)
*Wrote daily news stories for syndication nationwide in small to midsize newspapers owned by Advance Publications, owners of Conde Nast family of magazines and Parade
*Reported solely on events/news of national significance that occurred near the bureau’s headquarters in Washington, D.C.
*Attend / report on White House and Congressional events and press briefings, political rallies and protests, demonstrations and marches
*Accountable for filing stories of extreme accuracy and precision
*Responsible for a complete and thorough understanding of American government and politics.
Senior Marketing & Sales Leader Rancho Palos Verdes, CA
Rockwood Homes May 2005 to Present
· Responsible for coordinated management of multiple related marketing and communication projects directed toward strategic business objectives
· Build credibility, establish rapport, and maintain communication at multiple levels, including prospective clients, current clients, employees and vendors.
· Responsible to deliver sales presentations and close sales in highly competitive environment
· Managed relentless multi-year marketing campaigns in highly competitive industry.
· Maintain continuous alignment of projects with strategic business objectives, and make recommendations to modify programs to enhance effectiveness toward the business result or strategic intent. Present periodic dashboard reports on current program, future opportunities & client issues
· Coach, mentor and lead personnel within a team environment
· Specific achievements: $12-million year average sales / Awards for top sales volume / Numerous marketing innovations in direct mail, online, sales presentations, video ads, autoresponders, online courses, educational publications / IT innovations including CRM driven websites, lead generation and web 2.0 lead incubation / Successfully delivered hundreds of presentations – resulting in millions of dollars in revenue.
Director of Online Business Development Torrance, CA
60MinuteLoanModification.com & CreditCardCure.com Jan 2009 to Present
· Responsible for business concept creation & development, including long-term planning, strategy and market positioning
· Created products and produced content: Wrote and published 60-Minute Loan Modification book & Credit Card Cure book, wrote sales copy for websites, wrote 6-month email auto-responder campaigns, wrote additional ‘bonus’ ebooks, wrote scripts for hundreds video sales messages. Created and produced online ‘semester’ consisting of a 35 original recorded video lessons and written educational material.
· Manage all aspects of business operations, from online payment processing to product creation to advertising to social media management, content syndication, website creation to personal hiring, training and management
· Lead IT development: web development (front/back-end), customer service tracking, sales funnel creation / monitoring, e-commerce, merchant account(s), lead management and incubation
· Hire and manage off-shore support team of web designers, customer support, book and CD publishing facilities, fulfillment houses, seo, transcription and assistants
· Integrate web 2.0 & Social Media management: Video sharing sites, social networks, article networks.
· Coordinate content creation & distribution & promotion: thousands of videos, articles, podcasts, blog posts, backlinks, web 2.0 account creation and interlinking
· Responsible for membership website development that includes purchase and billing integration, product fulfillment (physical and digital), granular online content release, upsell / downsell options, email marketing 2.0.
· Specific achievements: Built $90,000-valued web properties from scratch / Infusionsoft CRM integration incl. direct mail, email marketing, merchant account, ecommerce, website membership integration, physical & digital product fulfillment with each company / Waged successful multi-year SEO war in one of the most competitive markets online / Identified and developed several spin-off businesses
Author Torrance, CA
Mia’s Home: Children, Families and the Housing Crisis 2009
· Creator and writer of a groundbreaking illustrated book for families impacted by the housing crisis. Distributed by Ingrim books on Amazon.com
· Product goals: (1) Promote issue awareness (2) Legitimizing agent in sales efforts to distressed homeowners (3) Establish personal expertise to leverage for business.
Associate Television Producer Washington, D.C.
WNET/Channel 13 NYC Aug.2000 to 2005
· Manage production of news segments to air weekly on PBS affiliates nationwide for groundbreaking news program Religion & Ethics NewsWeekly based in Washington, D.C.
· Responsible for covering events of national and international significance, interpreting and synthesizing those events and presenting those events to American people within the inherent budget, time and visual constraints of television news
· Manage major projects involving months of video shoots, dozens of personal, travel, high profile interviewees, including senior government officials, celebrities, top business and non-profit leaders.
· Responsible for news reporting, script writing, managing video production and online video compression and distribution
· Managed creation of educational materials targeting schools, including Video CD-ROMs, videotape series, DVDs and online videos
News Reporter Washington, D.C.
RNS News Service Feb.1999 to 2000
· Wrote daily news stories for syndication nationwide in small to midsize newspapers owned by Advance Publications, owners of Conde Nast family of magazines and Parade
· Reported solely on events/news of national significance that occurred near the bureau’s headquarters in Washington, D.C.
· Attend / report on White House and Congressional events and press briefings, political rallies and protests, demonstrations and marches
· Accountable for filing stories of extreme accuracy and precision
· Responsible for a complete and thorough understanding of American government and politics.
Bachelor of Arts in English literature
Westmont College, Santa Barbara, CA
Class of 1998
Highlights include:
A partial list of my recent books and articles
This is what I’m working on!
Online development tools:
FTP software, Dreamweaver, Amazon S3 Storage & Cloudfront streaming
Online traffic generation:
Google Adwords, Advanced SEO/SEM strategies, Traffic Geyser / TubeMogul video distribution, Unique Article Wizard (UAW), Press Release networks, SeoLinkVine blog distribution, Evo2 by BruteForce, Advanced backlink building and link baiting (natural, manual and paid)
Online metrics:
Google Analytics, GetClicky, Google Webmaster, Market Samurai, Google keyword tool
Online publishing:
WordPress, Web 2.0 (facebook, linkedin, twitter, youtube, squidoo)
Video editing and compression:
AVID Media Composer, Final Cut Pro, Adobe Premiere, Camtasia, Jing, Adobe Media Encoder, Flash Media Encoder / FME LIVE, Sorenson Squeeze, UStream HQ Broadcaster
Microsoft:
MS Word, PowerPoint, Excel, Project, Publisher, Outlook
Browsers:
Internet Explorer, Firefox, Chrome
Google Applications:
Word processing suite, Calendar
VOIP/Presentation:
GoToMeeting/GoToWebinar, Skype, Ustream Producer
Project management:
MS project, Visio, Freemind, Basecamp
Database:
Infusionsoft CRM, SalesForce CRM, TopProducer CRM, MS Access
Misc:
Lotus notes and database suite, Adobe Acrobat Writer
